Marketing

Links

• The Bridgespan Group
• Publications and Tools
• CRM: The Journal of Heritage Stewardship
• National Park Service, 2003-2011.
• Digital Engagement Framework
• ExhibiTricks: A Museum/Exhibit/Design Blog
• Idealware
• Social Media
• Independent Exhibitions: Museum Exhibit Design
• Infographic: The Optimal Length for Every Social Media Update
• IsumaTV
• "a collaborative multimedia platform for indigenous.."
• (have partnered with NMAI in the past)
• Know Your Own Bone Blog
• LabInTheWild
• Ohio Museums Association
• Heritage Tourism Resources
• The Social Media Frequency Guide: How Often to Post
• Stamats
• Three and a Tree
• U.S. Copyright Office
• Using ColorCheck
• Imatest

Videos

• How Social Media Drives Visitation to Cultural Organizations
• Know Your Own Bone Blog, 2015.
• How to build Brand Credibility for Cultural Organizations
• Know Your Own Bone Blog, 2015.

Articles

• See under DropMark Notebook (Link Above)
• 2016 Dec. The Contingent Nature of the Symbolic Associations of Visual Design Elements: The Case of Brand Logo Frames. (EBSCO Host)
• Tatiana M. Fajardo, Zhang Jiao, Michael Tsiros; Journal of Consumer Research Vol 43 Issue 4, pg 549-566.
• Digital Engagement Framework Workbook (PDF)
• DigitalFramework.com, 2015.
• 2016 Dec. Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity. (EBSCO Host)
• Jason Lu Jin, Kevin Zheng Zhou, Yonggui Wang; Journal of International Marketing. Vol 24 Issue 4, pg 20-38.
• 2016 Sept. Identifying Key Steps for Developing Mobile Applications and Mobile Websites for Libraries. (EBSCO Host)
• 2016 Dec. Large-Scale Network Analysis for Online Social Brand Advertising. (EBSCO Host)
• Kunpeng Zhang, Siddhartha Bhattacharyya, Sudha Ram; MIS Quarterly, Vol 40 Issue 4, pg 849-A12.
• 2016 Dec. The Systemic Creation of Value through Circulation in Collaborative Consumer Networks (EBSCO Host)
• Bernardo Figueiredo, Daiane Scaraboto; Journal of Consumer Research Vol 43 Issue 4, pg 509-533.
• 2016 Dec. Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. (EBSCO Host)
• Anindya Ghose, Vilma Todri-Adamopoulos; MIS Quarterly Vol 40 Issue 4, pg 889-A30.

Books

Bold indicates books out of print.

Italicized indicates online/downloadable copy.

• Title
• Author, Publisher, 0000.